During my time at Fastly, the company evolved from a Content Delivery Network to an Edge Cloud Platform. As the Principal Designer, I had an exciting opportunity to further grow a brand that I had created.
Moving the Fastly brand beyond a single color — red — I used a varied palate to tell the story of the company’s major products. I assigned each product a hexagonal pattern that functions not only as an individual design element but also within a complete design system. I developed a new design system for Fastly’s products, website, and customer-facing collateral. Using the visual language I created, I illustrated a new family of icons and diagrams for the company.
Examples of the new design system I developed for Fastly are below.