My initial work at Fastly focused on establishing a new brand for the company. After that effort proved successful, I was promoted to Senior Visual Designer and then Principal Designer. As Principal Designer, I led all of the company’s design efforts for all projects across multiple offices around the world.
For Fastly’s initial rebranding, I preserved the company’s signature red motif, with which customers were familiar, while creating a new look that was compelling in both digital and print media. I designed collateral that was simple and easy to read yet also bold and engaging.
Elements of Fastly’s rebranding are below.