McKesson provides health information technology, medical supplies, and care management tools to the healthcare industry.
McKesson approached the firm where I was working, Wayfinder, to develop and launch a campaign targeting pharmacies. That campaign, called "Business of Pharmacy,” effectively illustrated the ways McKesson could help pharmacies achieve greater efficiencies in business operations. I helped create layouts and other design elements that were used in the “Business of Pharmacy” campaign.
Some elements of the “Business of Pharmacy” campaign are shown below.