Juniper Networks, a networking-products company, needed help planning conferences and launching products. Impact Unlimited, the design company where I worked, bid for Juniper Networks’s business.
As Impact Unlimited’s lead designer for that bid, I fashioned a new look and feel for Juniper Networks’s conferences. The company wanted a modern aesthetic that captured the scope of its products. I created a pattern, based on the Juniper Network logo, behind which I inserted images of moving lights that suggested speed and connectivity. Using my designs, Impact Unlimited won the account; to this day, Juniper Networks still uses my solution, which appears below.